There’s more to a great website than meets the eye
While most people can spot a well designed website from the outside, what’s on the inside is just as important. The computer code that makes the website work determines several important things: if the site will appear the same on different computers and browsers, how search engines such as Google and Bing will rank the site, and how well the site will work in the future. Because we know how code affects these factors, we utilize only web standard code.
Web standards are good for you and good for your users
Building your website utilizing web standards such as XHTML, CSS, PHP, MySQL and Javascript has many important benefits. A web standards-built site generally will:
- Load faster, cost less to run and make maintenance easier.
- Be future proof and easy to expand.
- Be compatible with any web browser.
- Provide accessibility to the disabled and be usable on various devices.
We put the world to work for you
It may be hard to believe, but across the globe legions of web designers and developers are working for you. We utilize their efforts wherever possible by using off-the-shelf open source and commercial programs and components in constructing your website. Doing this both saves money and leverages expertise; rather than starting every project from scratch, we use existing technology when it makes sense – technology that’s been maintained and updated by motivated programers and developers.
Of course, when the need arises for a solution tailored to your specific needs, totally custom-developed programming is an option.
SEO: Short for Search Engine Optimization
Search Engine Optimization techniques, commonly called simply "SEO", are methods used to improve rankings on search engines such as Google and Bing.
Concept & Design uses various methods of achieving higher search engine rank. Methods are added to your website's arsenal depending on need and budget:
- Creation of quality text content.
- Website construction using web standard code, including separation of content from presentation for maximum indexability.
- Attention to keywords placed in page titles, headlines and URL links.
- Social media campaigns: Facebook fan pages, Twitter accounts, company blogs, etc.
- Paid online advertising
- Organic link building campaigns